For Communities in Pakistan, Snow Leopard Brings Prosperity

Kashif Syed has just joined our Pakistan partner organization, the Snow Leopard Foundation, as Communications Coordinator. In his first report for us, he sheds light on why live snow leopards are once again considered to be valuable by communities in Chitral. Welcome to the team, Kashif!

By Kashif Syed, SLF Pakistan Communications Coordinator

Fareed, an elder from a community participating in snow leopard conservation in the remote area of Chitral located in Khyber Pakhtunkhaw, is committed to saving this elusive cat. He recalls a memory from three years ago when he witnessed this spirited and dignified creature. He explains that it looked at him with fearless and proud eyes and walked gallantly as it vanished in nearby mountains. Fareed declares that their community has always known that a snow leopard is only valuable if it is allowed to live.

a wild snow leopard in Pakistan
A wild snow leopard, caught on camera in Pakistan. Photo: Snow Leopard Foundation

The great Chitral, accessed via the Karakorum Highway (KKH, N-45), is home to many wild snow leopards. For those who have not yet travelled to Chitral, it is a grueling journey made better by stunning scenery as you follow the river and valleys. The Snow Leopard Foundation (SLF), with the assistance of local conservancies, government personnel and generous donors, puts its efforts to saving the snow leopard with the community’s support.

It is already in the tales of these mystic valleys that the snow leopard, which is locally called purdum, actually brings wealth and happiness if it tries to harm your animals. Members of the community even call their children names like Purdum Khan in tribute to the species.

Jaffar ud Din vaccinating livestock in Chitral, Pakistan
Livestock vaccination in Chitral, Pakistan. Keeping livestock healthy benefits snow leopards. as well

This creature brings vaccinations for our animals and allows the opportunity for enterprise, livelihood, mastering of skills and employment for the women. It gives education to our children, enables us to grow food and above all PROSPERITY to the communities.

These realizations encourage the local people to shift their behaviors and attitudes towards snow leopards.

Khurshid Ali, SLF office head in Chitral, said, “One reason for the emergence of leopards and other wild animals from their original habitats, into areas inhabited by people, is the shrinking of the habitats due to the pressure of the increasing human population. This can lead to clearance of forests for farming and timber-cutting. More can be done about this particular problem. A more humane view of the leopards has to be taken as they leave their areas not because they are killers but because they are hungry.”

a local man weaves the cloth for the embroidered napkins sold through the Snow Leopard Trust webstore
a local man weaves the cloth for the embroidered napkins sold through the Snow Leopard Trust webstore

Our SLF Director in Islamabad, Dr. Ali Nawaz, committed to strive to do our best to protect Pakistan’s estimated 200- 420 endangered snow leopards.

Through a community-based conservation approach, we are helping the women in local families increase their families’ quality of life by training them to make traditional handicrafts, such as beautifully embroidered cotton napkins.


These products are then sold nationally and internationally which increases a family’s household earnings.

Embroidered napkins are packed up for shipment
Embroidered napkins are packed up for shipment

Reducing livestock loss to disease helps herders and communities tolerate living with predators.

In a typical year a herder family will lose ten times more livestock to disease than to snow leopard attacks. Successful results from our livestock vaccination programs go a long way to provide an environment that is receptive to our conservation efforts.

As we follow the footprints of the snow leopard, we as conservationists can recognize the basic needs of the communities, and how they are closely associated with the wellbeing of this magnificent endangered creature.


  1. Excellent work all around. Thank you, Khashif!! What an amazing program to help an amazing animal.

  2. If a local community feels snow leopard program is beneficial/ valuable to them, than they will help these animals. That is good news….

  3. I have the utmost respect for the people living in harmony with nature, in these challenging regions.
    Livestock is a precious resource to these people, and for this reason alone in other parts of the world, wild predators like the snow leopard, are killed indiscriminately to protect livestock.

    Appreciate all the efforts from this community, in supporting a program to create win/win environment in the region to sustain life for both animals and humans respevtively.

  4. Excellent work Kashif. We appreciate how important livestock is to your communities and this program will support both humans and snow leopards to live together in their beautiful shared habitat.

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