Many of you may have heard the buzz surrounding Apple’s computer operating system: Mac OS X Snow Leopard. Some of us at the Snow Leopard Trust are Mac users and think it was great that Apple chose to refer to their new product as “Snow Leopard.” We are really excited about it, and look forward to it’s release next month.
But when people think about Mac OS X Snow Leopard we hope they don’t forget about the amazing cat that inspired it’s name. While the real snow leopard roams in the shadows, we hope it doesn’t get overshadowed by the buzz about “Snow Leopard.”
Please help us continue to spread the word about snow leopard, the endangered species. One great way to do that is to send our new video to everyone you know who loves animals, and to post it on your blog if you have one. Or encourage friends with blogs to post it on theirs. You may also have some other ideas of your own for spreading the word, so tell us by making comments on this post.
We are really pleased that Apple has invited our Executive Director, Brad, to do a talk at Apple headquarters about our snow leopard conservation programs. Also, Orjan (who works on our Mongolia research project), will be participating in an Apple event in Sweden. Recently a partner of Apple involved with Mac OS X Snow Leopard has stepped forward to help the Snow Leopard Trust, realizing that through their skills and support they can make a real difference for snow leopard conservation.
All these activities and our ongoing efforts will continue to help inform many more people around the world about the plight of the endangered snow leopard, but we need your help: please do all you can to help the real snow leopard leap forward!
get Apple to donate a portion of sales … team w/Apple on the T-Shirt design & marketing blitz Apple usually does for a release “party” … put donation cards w/each box or as POP … ride the Apple wave … I’ll post the video to my blog …
I’ve wondered the same thing about the Snow Leopard OS, and if/how Apple intends to commemorate its namesake with a gesture of goodwill. I’m glad to hear there’s been communication and a start of financial and skills support from the company and its partners. May this lead to new support and reknown for SLT.
Has Apple been approached about making a donation to the Snow Leopard Trust for every Snow Leopard operating system they install or sell? I assume someone in the Seattle office has thought of this. Great marketing tool for Mac and for SLT.
Donna D. Brinkmeyer
Hello from Vancouver.
Thanks for bringing this topic to our attention. I am pleased to read that Apple is beginning to establish links between the launching of the new version of OS X and efforts to conserve the snow leopard. As a Mac user too, I think Apple should go much farther, and have a substantive and very clear strategy of incorporating the efforts to protect the real snow leopard with the launching of the Snow Leopard operating system. Perhaps Snow Leopard Trust can spear-head a campaign where every new purchase of the Snow Leopard operating system would result in Apple donating a portion of sales to the Snow Leopard Trust. Even 1 or 2% of each OS bought would be much appreciated. Also, you could place a flyer, or perhaps a badge in each new operating system purchased. Buyers of Apple’s Snow Leopard could be invited to also help sponsor a real snow leopard with a contribution to the Snow Leopard Fund.
= snow leopards mouse pads to go with the new computer program
= snow leopards umbrellas, these will be in use every single day in one country or another and thus spread awareness of the snow leopard’s existence
hi!!!
what is mac OS X snow leopard?
my favorite animal is a leopard!!!
emma
We’ve been writing about this over at the other Snow Leopard animal blog as well – here’s hoping Apple do something.
Also, been trying to email you – could you drop me a line please?
I hope the next apple OS will be “Amur Leopard”
With a population of 30-35 individuals, the most – endangered large cats on earth.
Your site is so great! I cannot thank you enough!